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Ben Nadel at cf.Objective() 2010 (Minneapolis, MN) with: Doug Hughes and Ezra Parker and Dan Wilson and John Mason and Jason Dean and Luis Majano and Mark Mandel and Brian Kotek and Wil Genovese and Rob Brooks-Bilson and Andy Matthews and Simeon Bateman and Ray Camden and Chris Rockett and Joe Bernard and Dan Skaggs and Byron Raines and Barney Boisvert and Simon Free and Steve 'Cutter' Blades and Seth Bienek and Katie Bienek and Jeff Coughlin
Ben Nadel at cf.Objective() 2010 (Minneapolis, MN) with: Doug Hughes Ezra Parker Dan Wilson John Mason Jason Dean Luis Majano Mark Mandel Brian Kotek Wil Genovese Rob Brooks-Bilson Andy Matthews Simeon Bateman Ray Camden Chris Rockett Joe Bernard Dan Skaggs Byron Raines Barney Boisvert Simon Free Steve 'Cutter' Blades Seth Bienek Katie Bienek Jeff Coughlin

Feature Flags Book: Measuring Team Productivity

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Fuzzy math over time still shows trends.

— Mike Maughan (podcast, No Stupid Questions)

When your team uses feature flags to work small and build incrementally, what you end up with is a culture of shipping. In this culture, deployments become the heartbeat of the system; and, a bellwether of health. When a team is functioning well, its engineers ship often. And, when a team is having trouble, shipping slows down or becomes a rarity.

Deployments, therefore, act as a metric that can proxy team health and productivity. There's no absolute value here that indicates health; but, deviations from the baseline will reveal truths about the team, its engineers, and their relationship to the rest of the organization.


In 2023, I published a book titled, "Feature Flags: Transform Your Product Development Workflow". This book contains everything that I've learned over the last 7 years about integrating feature flags into my product development. But, a static book can only take you so far. In an effort to make the book more interactive, I've created a series of blog posts—one per chapter—that provide a place in which the readers and I can discuss the content. You can purchase the book and / or read a preview of each chapter on the book's mini-site. Feel free to leave a question or a comment down below.

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Ben Nadel
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