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Ben Nadel at CFinNC 2009 (Raleigh, North Carolina) with: Zeljka Majetic
Ben Nadel at CFinNC 2009 (Raleigh, North Carolina) with: Zeljka Majetic ( @zeljkaNYC )

Feature Flags Book: Getting From No To Yes

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It's not enough; but not enough is better than nothing.

— Phillip Atiba Goff

In an organization where features must be fully completed before being deployed, the people who say "No" to a deployment might characterize themselves as "protecting" the customer and the customer experience. By holding back until a feature is "perfect", "lovable", and beyond reproach, these gatekeepers might even position themselves as being the true champions of the customer; and, the ones keeping the rest of the organization under control.

But, saying "No" starts to feel very different when you're using feature flags to incrementally deploy a feature to production. Unlike a feature deployment, which represents a potentially large amount of coordinated work, a feature release—using feature flags—is nothing more than a flip of the switch. This alters the social dynamic within the organization.

In 2023, I published a book titled, "Feature Flags: Transform Your Product Development Workflow". This book contains everything that I've learned over the last 7 years about integrating feature flags into my product development. But, a static book can only take you so far. In an effort to make the book more interactive, I've created a series of blog posts—one per chapter—that provide a place in which the readers and I can discuss the content. You can purchase the book and / or read a preview of each chapter on the book's mini-site. Feel free to leave a question or a comment down below.

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I believe in love. I believe in compassion. I believe in human rights. I believe that we can afford to give more of these gifts to the world around us because it costs us nothing to be decent and kind and understanding. And, I want you to know that when you land on this site, you are accepted for who you are, no matter how you identify, what truths you live, or whatever kind of goofy shit makes you feel alive! Rock on with your bad self!
Ben Nadel