Skip to main content
Ben Nadel at InVision In Real Life (IRL) 2019 (Phoenix, AZ) with: Jessica Eisner
Ben Nadel at InVision In Real Life (IRL) 2019 (Phoenix, AZ) with: Jessica Eisner

Feature Flags Book: Product Release vs. Marketing Release

By on

One of the most frustrating mistakes that I repeatedly see within an organization is the conflation of a product release with a marketing release. A product release is the exposure of new functionality to users within the product. A marketing release is the announcement of product updates to the rest of the world.

There is no reason that these two releases need to happen at the same time. In fact, attempting to combine the product release and the marketing release is misguided.


In 2023, I published a book titled, "Feature Flags: Transform Your Product Development Workflow". This book contains everything that I've learned over the last 7 years about integrating feature flags into my product development. But, a static book can only take you so far. In an effort to make the book more interactive, I've created a series of blog posts—one per chapter—that provide a place in which the readers and I can discuss the content. You can purchase the book and / or read a preview of each chapter on the book's mini-site. Feel free to leave a question or a comment down below.

Reader Comments

Post A Comment — I'd Love To Hear From You!

Post a Comment

I believe in love. I believe in compassion. I believe in human rights. I believe that we can afford to give more of these gifts to the world around us because it costs us nothing to be decent and kind and understanding. And, I want you to know that when you land on this site, you are accepted for who you are, no matter how you identify, what truths you live, or whatever kind of goofy shit makes you feel alive! Rock on with your bad self!
Ben Nadel