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Ben Nadel at InVision In Real Life (IRL) 2019 (Phoenix, AZ) with: Matt Vickers and Andy Orsow and Shawn Grigson and Billy Kiely and Jonathan Rowny and Bryan Stanley and Andrew Cullen and Sophy Eung and Scott Markovits and Clark Valberg and Jonathan Hau and Joel Hill and Aaron Stump and David Bainbridge
Ben Nadel at InVision In Real Life (IRL) 2019 (Phoenix, AZ) with: Matt Vickers ( @envex ) Andy Orsow Shawn Grigson ( @shawngrig ) Billy Kiely ( @billykiely ) Jonathan Rowny ( @jrowny ) Bryan Stanley Andrew Cullen ( @cullenbyname ) Sophy Eung ( @ungsophy ) Scott Markovits ( @ScottMarkovits ) Clark Valberg ( @clarkvalberg ) Jonathan Hau Joel Hill ( @Jiggidyuo ) Aaron Stump ( @aaronstump ) David Bainbridge ( @redwhitepine )

Feature Flags Book: Increasing Agility With Dynamic Code

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In traditional project management, each feature is developed entirely within a development environment. And, each feature is only ever released to production once it is 100% complete, reviewed, polished, and approved. This has a negative impact on the quality of the feature; but, it also has a negative impact on the team itself.

Until a feature is released, it only represents a potential value for the customer. Which is a pleasant way of saying that the feature is entirely worthless until it is deployed to production.

This creates a challenging dynamic for the team because it means that the engineers on the team can only demonstrate value once the feature is completed and deployed. In such an environment, all interruptions come with real psychological discomfort: every time an engineer stops what they're doing, they see the finish-line—and their moment to shine—slipping further and further into the future.


In 2023, I published a book titled, "Feature Flags: Transform Your Product Development Workflow". This book contains everything that I've learned over the last 7 years about integrating feature flags into my product development. But, a static book can only take you so far. In an effort to make the book more interactive, I've created a series of blog posts—one per chapter—that provide a place in which the readers and I can discuss the content. You can purchase the book and / or read a preview of each chapter on the book's mini-site. Feel free to leave a question or a comment down below.

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Ben Nadel