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Ben Nadel at NCDevCon 2011 (Raleigh, NC) with: Craig Kauppila
Ben Nadel at NCDevCon 2011 (Raleigh, NC) with: Craig Kauppila

Feature Flags Book: Of Outages And Incidents

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I used to tell my people: "You're not really a member of the team until you crash production".

In the early days of the company, crashing production—or, at least, significantly degrading it—was nothing short of inevitable. And so, instead of condemning every outage, I treated each one like a rite of passage. This was my attempt to create a safe space in which my people could learn about and become accustomed to the product.

What I knew, even then, from my own experience is that engineers needed to ship code. This is a matter of self-actualization. Pushing code to production benefits us just as much as it benefits our customers.


In 2023, I published a book titled, "Feature Flags: Transform Your Product Development Workflow". This book contains everything that I've learned over the last 7 years about integrating feature flags into my product development. But, a static book can only take you so far. In an effort to make the book more interactive, I've created a series of blog posts—one per chapter—that provide a place in which the readers and I can discuss the content. You can purchase the book and / or read a preview of each chapter on the book's mini-site. Feel free to leave a question or a comment down below.

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I believe in love. I believe in compassion. I believe in human rights. I believe that we can afford to give more of these gifts to the world around us because it costs us nothing to be decent and kind and understanding. And, I want you to know that when you land on this site, you are accepted for who you are, no matter how you identify, what truths you live, or whatever kind of goofy shit makes you feel alive! Rock on with your bad self!
Ben Nadel