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Ben Nadel at InVision In Real Life (IRL) 2019 (Phoenix, AZ) with: Katie Glenn
Ben Nadel at InVision In Real Life (IRL) 2019 (Phoenix, AZ) with: Katie Glenn ( @katienormalgirl )

Feature Flags Book: An Opinionated Guide To Pull Requests (PRs)

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Everything in this chapter is predicated on the notion that getting our code into production is the single most important thing that we do as product engineers. Our code creates value for the customer. And, releasing that code incrementally—using feature flags—creates a fly-wheel of feedback that leads to more inclusive products; and, creates the psychological safety that the EPD organization needs in order to iterate effectively. But, this value is only ever realized after our code reaches production and becomes available for consumable.

Deploying code is, therefore, an act of love and generosity; both for our internal team and for the external customers. The entire process preceding deployment must be optimized in order to maximize the value that we deliver—as engineers—to the people that we're serving.


In 2023, I published a book titled, "Feature Flags: Transform Your Product Development Workflow". This book contains everything that I've learned over the last 7 years about integrating feature flags into my product development. But, a static book can only take you so far. In an effort to make the book more interactive, I've created a series of blog posts—one per chapter—that provide a place in which the readers and I can discuss the content. You can purchase the book and / or read a preview of each chapter on the book's mini-site. Feel free to leave a question or a comment down below.

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I believe in love. I believe in compassion. I believe in human rights. I believe that we can afford to give more of these gifts to the world around us because it costs us nothing to be decent and kind and understanding. And, I want you to know that when you land on this site, you are accepted for who you are, no matter how you identify, what truths you live, or whatever kind of goofy shit makes you feel alive! Rock on with your bad self!
Ben Nadel