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Ben Nadel at the jQuery Conference 2011 (Cambridge, MA) with: Niall Kader
Ben Nadel at the jQuery Conference 2011 (Cambridge, MA) with: Niall Kader

Feature Flags Book: Measuring Team Productivity

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Fuzzy math over time still shows trends.

— Mike Maughan (podcast, No Stupid Questions)

When your team uses feature flags to work small and build incrementally, what you end up with is a culture of shipping. In this culture, deployments become the heartbeat of the system; and, a bellwether of health. When a team is functioning well, its engineers ship often. And, when a team is having trouble, shipping slows down or becomes a rarity.

Deployments, therefore, act as a metric that can proxy team health and productivity. There's no absolute value here that indicates health; but, deviations from the baseline will reveal truths about the team, its engineers, and their relationship to the rest of the organization.


In 2023, I published a book titled, "Feature Flags: Transform Your Product Development Workflow". This book contains everything that I've learned over the last 7 years about integrating feature flags into my product development. But, a static book can only take you so far. In an effort to make the book more interactive, I've created a series of blog posts—one per chapter—that provide a place in which the readers and I can discuss the content. You can purchase the book and / or read a preview of each chapter on the book's mini-site. Feel free to leave a question or a comment down below.

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Ben Nadel