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Ben Nadel at cf.Objective() 2010 (Minneapolis, MN) with: Doug Hughes and Ezra Parker and Dan Wilson and John Mason and Jason Dean and Luis Majano and Mark Mandel and Brian Kotek and Wil Genovese and Rob Brooks-Bilson and Andy Matthews and Simeon Bateman and Ray Camden and Chris Rockett and Joe Bernard and Dan Skaggs and Byron Raines and Barney Boisvert and Simon Free and Steve 'Cutter' Blades and Seth Bienek and Katie Bienek and Jeff Coughlin
Ben Nadel at cf.Objective() 2010 (Minneapolis, MN) with: Doug Hughes Ezra Parker Dan Wilson John Mason Jason Dean Luis Majano Mark Mandel Brian Kotek Wil Genovese Rob Brooks-Bilson Andy Matthews Simeon Bateman Ray Camden Chris Rockett Joe Bernard Dan Skaggs Byron Raines Barney Boisvert Simon Free Steve 'Cutter' Blades Seth Bienek Katie Bienek Jeff Coughlin

Feature Flags Book: The Status Quo

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There's no "one way" for organizations to build and deploy a product. Even a single engineer will use different techniques in different contexts. When I'm at work, for example, I use a Slack-based chatbot to trigger new deployments; which, in turn, communicates with Kubernetes; which, in turn, executes an incremental rollout of new Docker containers. But, in my personal life—on side projects—I still use FTP in order to manually sync files between my development environment and my production environment.

No given approach to web development is inherently "right" or "wrong". Some approaches do have advantages. But, everything is a matter of nuance; and, every approach is based on some set of calculated trade-offs. At work, I get to use a relatively sophisticated deployment pipeline because I stand on the shoulders of my brilliant teammates. But, when I'm on my own, I don't have the ability to create that level of automation and orchestration.


In 2023, I published a book titled, "Feature Flags: Transform Your Product Development Workflow". This book contains everything that I've learned over the last 7 years about integrating feature flags into my product development. But, a static book can only take you so far. In an effort to make the book more interactive, I've created a series of blog posts—one per chapter—that provide a place in which the readers and I can discuss the content. You can purchase the book and / or read a preview of each chapter on the book's mini-site. Feel free to leave a question or a comment down below.

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Ben Nadel
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