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Ben Nadel at cf.Objective() 2009 (Minneapolis, MN) with: Laura Arguello
Ben Nadel at cf.Objective() 2009 (Minneapolis, MN) with: Laura Arguello

Working Code Podcast - Episode 141: Building Stuff So You Can Build Stuff

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Inspired by an article from Dimitri Glazkov: Build a thing to build the thing, we talk about the importance of consuming of our own products. Often referred to as "Dog Fooding", this means that we must try and build something in the same way that our customers would be expected to build something. And, in doing so, better identify the feature gaps and the points-of-friction. In order to best meet our customers where they are, we have to - in a sense - become our customers.

All that and more on this week's show:

... featuring these beautiful, beautiful people:

With audio editing and engineering by ZCross Media.

For the full show notes and links, visit the episode page. And, be sure to follow the show and come chat with us on Discord! Our website is and we're @WorkingCodePod on Twitter and Instagram. New episodes drop weekly on Wednesday.

Reader Comments


(from ChatGPT, and how I always heard it:)

Guy Kawasaki is a well-known entrepreneur and author who has worked for companies like Apple and has been involved in various startups and ventures. He has emphasized the importance of "eating your own dog food" in his writings and talks.

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