Ben Nadel
On User Experience (UX) Design, JavaScript, ColdFusion, Node.js, Life, and Love.
I am the chief technical officer at InVision App, Inc - a prototyping and collaboration platform for designers, built by designers. I also rock out in JavaScript and ColdFusion 24x7.
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Ben Nadel at Scotch On The Rocks (SOTR) 2011 (Edinburgh) with: Andy Weber and Gunnar Lieb

Google Analytics Testing

By Ben Nadel on
Tags: Work

I just got approved for Google Analytics on my site. I am excited because for one, I will get to see how people are experiencing the site. But furthermore, I am excited because I would like to start getting our clients on Google Analytics. Currently our clients use Urchin to view site statistics. I don't know much about how Urchin works underneath, but I can tell you that the interface for the Urchin system is just god-awful. It's not a matter of bad data, it's that the data is so hard to look at.

I was told that Google Analytics is actually powered by Urchin. I have no idea if this is true, but if it is, it will be really interesting to see how the Google-difference in interface will make viewing stats. My guess is that Google Analytics is going to be awesome. Now, it's just a matter of getting some good data in there so I can go and ooh-and-ahhh my boss and show him we need to show this to clients.... have them pay us to switch them over to a free service ;) ;)

Tweet This Fascinating post by @BenNadel - Google Analytics Testing Thanks my man — you rock the party that rocks the body!


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